Tea is certainly the best drink of the day

The Bettavend philosophy has always been focused on exceeded customers’ expectations through high levels of customer service.

Geoff Rouse has continued to strive to use this philosophy to create a business which for nearly 35 years has been supplying fully inclusive refreshment systems and ancillary services. Bettavend is now regarded as one of the more established and highly successful, independent, regional vending companies within the UK. This has meant it was just a natural progression for Vicki Appleby and Ben West to undertake a management buyout of Bettavend from Geoff Rouse (“MBO”).

In order to undertake the MBO, Geoff instructed Colin Rodrigues of Hawkins Hatton Corporate Lawyers to assist him and his wife, Jeanette, in helping to deliver the MBO for them. Hawkins Hatton Corporate Lawyers worked alongside David Gamblin, who has been Geoff’s accountant for a number of years and helped him make instrumental decisions to build his business.

Geoff said that “the extensive knowledge and experience of Ben and Vicki within Bettavend over a number of years meant that they were the ideal candidates for the MBO, given their mantra of providing a high-quality service on behalf of Bettavend and always putting the needs of Bettavend’s customers first and foremost”.

Colin Rodrigues said: “I have only known Geoff for a short time, but I soon realised that not only is he a good entrepreneur, but he genuinely cared about his business and all those who worked within it. He really wanted to ensure the continued success of Bettavend through the stewardship of Ben and Vicki”.

Ben and Vicki said: “we have always known that Bettavend are fast, efficient and customer-focused as these are the traits we picked up from Geoff and we intend to continue to ensure that Bettavend carries on as one of the leading suppliers of vending products which exceed people’s expectations of taste and flavour. That is why tea is sometimes the best drink of the day, especially when it is dispensed by Bettavend”.

David Gamblin said: “like with any business, if you can get the basics done well then it gives time for everybody to focus on the added value, and I am sure that Ben and Vicki will continue Geoff’s journey into the future”.

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